|How to do Off-Page SEO?
What is Off-page SEO?
Another name of Off-Site SEO is Off-Page SEO. The works which are done outside of a website to get good ranking in Search Engine Result Page (SERP), these works are called Off-Page SEO. This Off-Page SEO is done by submitting the link of a website on some popular platforms.
Why the Off-Page SEO is so important?
The elements of Search Engine Algorithm is changing continuously. But the activities of Off-Page SEO is not changing like that. Even if you don’t completely know how the Google algorithm plays its role in ranking a content, you can easily understand that the Off-page activities for a website play an important role in ranking the content.
Off-Page SEO and Link
Black link is called the soul of Off-page SEO. Google check the backlink for evaluating the quality of content. Between two equal contents, Google gives priority for ranking to the content which has more backlink.
Generally, there are three kinds of Back-Links:
- Natural links: When the other website owner or blogger use your link in their site (in their content). These type of links are called Natural Link. They do it because they think that your content will be helpful for their readers.
- elf –created links: When you try to create link going to others website or Forum site by doing comment or posting content (guest post). Such kinds of links are called the self-created backlink.
The important ways for Off-Pages SEO.
Private Blog Network (PBN)
Private Blog Network (PBN) is a very important fact for ranking a website soon.
What is a Private Blog Network (PBN)?
P.B.N. stands for Private Blog Network. It refers to a network of your private blog site. PBN. back-linking is the most popular process for ranking a website very fast. But is very expensive. It is like Blackhat SEO. However, many SEO professionals call it Gray hat SEO. Basically, it is considered as the middle of Blackhat and White hat SEO. Depending on your backlinking skill, your links will be assessed as Whitehat or Blackhat. It will be possible to get Google ranking within 3-4 months if the link building is properly done.
First, you have to open your niche related free websites like wordpress.com, blogger.com, weebly.com, tamler.com. You should use different name and emails for these websites so that Google cannot understand you are the owner of these websites. After that, you need to publish content and to do On-Page and Off-page SEO. In this way, you can also rank this website. When you see the Web 2.0 websites rank roughly then you have done a natural backlink like PBN sites. The great features of the Web 2.0 sites are high domain authority. If you can get some backlinks from Tamla then you will get the better result very quickly.
Ten good web 2.0 sites list with domain authority are:
Document Sharing Backlink
Document sharing is also a very easy process for backlink building. There are many websites in online which will allow you to share your documents like images, pdf, videos in their websites.
First of all, you have to create some documents which are related to your niche. It can be either pdf or slide. After uploading it on sharing sites, you have to give a beautiful description in the description section and then give your site link in the description. Slideshare.net is a great website for sharing such type of documents.
If you want to sign up in Slideshare.net then you need to have a LinkedIn account. By signing in, you can share your PDF or slides on the websites.
In the case of link building, you should bear in mind that you cannot publish any copied content written by someone else on other sites. Whether that is a part of the content or the whole content.
There are many websites online which post the writings of good quality writers. They keep an option for the guest writers by name of “Write for Us”. You can publish your content there following the rules and regulations of the sites.
Some document sharing sites are given below:
How to write Guest Post?
To be a successful guest blogger you have to write good quality content or blog. At the time of writing you have to keep in mind the following things:
· You have to be skilled on the subject on which you write about.
· Your guest post will be eligible for getting like share and comment.
· You have to keep your name and your site name in the post.
How to be a Blogger?
The blog that you write must be a Niche relevant. You have to keep an eye on your writing’s high standards. The bloggers need good content because through these postings, a blogger can develop his relationship with other bloggers. This will make your position strong in social media like Facebook, Twitter, and Instagram, etc. And it will increase the number of visitors to your blog.
Why the Guest Posting?
The backlinks which you create through guest posts will increase the value of your blog in search engine result pages and your blog can be easily found by Yahoo, Bing, and others. A special feature of guest posting is to go to different communities to publish your subject-based skills. It will help you to meet new people who will play a vital role to increase the visitors on your website.
Though backlinks are very important for developing site ranking, the result would be reversed if you do not implement it properly. So, a blogger needs to keep in mind the following things:
- You cannot take any link from non-related pages.
- You must use relevant Anchor Text while linking.
- You cannot take more than one link from a site.
What is Quora?
Quora is the world’s largest question/answer website. Almost all type of topics of the world are discussed here and all type of questions and answer are available here.
Moreover, there are many advanced features in Quora. You can ask question targeting a definite audience. And you can communicate with them in a post commenting. You can also post here like LinkedIn. Like another social networking site, you can chat with messaging.
There are many advanced features in Quora. Here you can target the audience as you like, and you can communicate with them in Post Commenting. Content Post / Publish here as LinkedIn, and all other social networks are able to talk with Messaging. Here you can search your subject based specific question. You can vote if the answer can satisfy you. Here you can do marketing in different ways like posting, commenting, and answer replying.
Why Quora is suitable for online Marketers?
Firstly, the audience is available in Quora from all the countries of the world. There are 7, 75,000 users are registered on the site just from the USA who are really knowledge seeker.
For which reasons Quora is suitable for online marketers.
· Monthly 7, 00,000+ people can be known to themselves.
· Experience and proficiency can be increased on its own skill base topic.
· Opportunities for learning from various types of people.
· Various types of questions/answer about the different product can be given. If you can give a good answer then the product can be sold easily.
· All possible questions and answers are available for your product.
How to Create a Quora Profile in the right way?
The procedure of creating a Quora Profile.
· Add the correct information about yourself of your brand to the About Me Section of your profile.
· Add your interests, following which you can see the questions.
· Add your address, postal, city, etc.
· Add your educational qualifications.
· Add your experience in details including the name of the company where you have done your work.
· Add all possible social media in your profile. In this way, your Quora identity will spread everywhere equally.
If all the steps are done correctly, then a good impression can be found. Besides, there are more techniques to boost yourself. Such as you have to do Notification Trace based on your topic. That means you have to increase your engagement with your topic related questions choosing from the different type of questions. You have to analysis the good questions/answers and then submit your questions/answers in an organized way. To get such questions/answers you have to remain active maintaining regularity and response to the questions/answers of different users.
It is good to try to answer all the famous and authority questions. In this way, you will get good user engagement. You have to create your personal or business related page to get good user engagement. Again and again, check the question of your answer. It is better to answer more than one if it is needed. You have to create a blog in Quora and post content and update regularly. In this way, you will get many unique audiences. You have to write in a better format so that your reader can easily understand and feel comfortable to read.
What is Forum posting?
Forum posting is one of the strategies of Off-page SEO. And Off-Page is an important strategy for creating backlinks which help to increase the ranks of your website. However, the main purpose of the forum posting is to provide quality information. And this quality information will help to get quality backlinks.
Rules of forum posting
· You should not post a link directly without discussion. Rather you have to post your link in your discussion.
How can forum posting help for SEO?
· In some forums, you can attach your link through signature. However, in order to post the link, in this way, you have to reach a level. If you can achieve that position then the signature option will be added. And the backlinks will be added to your signature automatically. The more you post, the more backlinks will grow to your site.
· There is also the opportunity to market any product directly in the forum pages. In this case, the users of the product get the chance to learn about the products.
· It is possible to increase the visitors of your site, directly or indirectly through a forum. The more you post, the more you get the chance to post the backlinks.
· In this way, you get the position to the beginning of Google search result by increasing the rank of your website.
Some forum posting sites are given below:
It is said that Broken Links is the Bible of Backlinks. The definition of the broken link can be given in such a way that you have a sport-related site. You write content for your site and add the external link of other sites. But after a few months, the site becomes inactive or the site owner changes the link of the site. In this situation, when a visitor tries to go to this link and see the 404 ERROR. This is called the Broken Links. That means the links which show 404 ERROR among the external links of any site are termed as Broken Links.
The way of finding Broken Links:
First of all, there are some extensions or tools for finding a broken link. Such as Broken Link Checker, Check My Link, etc. But the first one is more reliable. Because it does not give only the number of broken links, it also helps to identify the links. At first, you have to go to the targeted page of the site to which you want to do backlinks. Then click on backlink checker extension to find the link. After that mailed to the site owner, mentioning the targeted link and the link of your site.
Why the site owner will accept your site?
The site owner will accept your site basically for two reasons; One, it will not be harmful to him. Rather, it will be beneficial. Because remaining a broken link in a site means the reputation of the site to Google is bad. No one wants it. And two, to express gratitude. You are investing time and labor for a site. In exchange, he will receive your link.
Importance of Broken link
The importance of this link is not less than the other links, but rather a little more. However, you have to find out the link of those sites which are related to your niche and located on the first page of the search engine. Those sites are often visited by thousands of visitors. Now think, if you get backlink of those sites, then how many visitors will visit your site.
Not only this, if you try, you can build up this link on the sites like Wikipedia or wiki how. However, to get the link here, you have to be very skilled and sensible.
Info means information and graphics means graphs. To present the information about your site to the visitors through the graph is called infographic submission. At present such type of backlinks are getting popularity. If an info graph is noticed, it is easily spread to social media. As a result, many visitors will visit your site.
Some Popular Infographic Submissions Sites:
At present, social bookmarking is a popular medium for getting backlinks to your site. But, in this case, you have to work carefully. Because now there are many social bookmarking sites which are spamming. So, you have to work on standard social bookmarking sites like Reddit, Digg, Delicious, StumbleUpon, Propeller, etc.
After opening an account on Reddit, update your profile with all kinds of information. It will make the profile natural. Give standard comment to other’s post so that it will be appreciated and chosen by other readers. You should not post the link just after opening the account. At first post for a few days.
Write a good title for your post
The title is an important fact for the rank of a post. An informative and well-organized post rank very soon.
Share the post
Share the post on Twitter and Facebook to increase the up-vote.
Answer of the comments
When others will comment on your Reddit post then answer the comments. It will increase the comment counts.
By sharing videos you will not only get a backlink but also promote your brand very well. You may have heard that YouTube is the second best search engine. So, by sharing videos on YouTube you will get many backlinks.
Why video is more important than text?
· Many audience do not like to read big articles. Video can bring such audiences to your website.
· Video is watched easily from any type of device like Mobile, Laptop, Tab.
· Video is easy to share on any social media.
· You can easily and clearly present your important information through video.
How to get backlink through video?
You can get three types of backlinks from the video.
1. You can upload a video on any video sharing site.
- You can take an interview of any famous person which is related to your niche.
- You can make a video in the title of “How to ……….”
- The video is more likely to be viral. So, there is a possibility of getting many backlinks from such videos.
2. You can get backlink through commenting on other’s videos.
3. You can also have backlink by making profiles on video sites.
Some video sharing sites:
You can get backlinks for your sites by commenting on other standard articles which are related to your site. Although most of the blogs at present offer no-follow link, you can get some traffics from here.
Though backlinks are important for website ranking, if you cannot apply it properly then the result can be reversed. So, the following things are necessary to be kept in mind:
· Keep in eye on the anchor text carefully to apply it properly.
· Be careful about the referred domains so that more links are not created from one site.
· But the most important thing is that if the On-Page Optimization of your site is not correct, the Off-Page Optimization will be insignificant.