How to use right color in right logo
I would like to write about color. That means which color, where you will use, is the main focus of this writing. What is the meaning of color and the special meaning of each color is the central subject which works to make your design attractive and successful.
The Influence of Color in Design
The color is one of the most significant components of design and it can control the very nature of any product. It is hard to choose the most efficient color because people differ and they love different colors accordingly. This type of attraction depends on the person’s character and temper, which are more or less illogical concepts. That’s exactly what makes design such a fascinating profession.
The Meaning of Color
According to design expert color arouse different emotions to human mind. It can express energy, passions, and many other feelings. Thus, at the time of choosing colors for your brand you have to follow Color Psychology.
Color differ from man to man
The Color-Psychology is a very complex theme. Because, color is such a thing which is not 100% solved by anyone. The reason of this -color depends on human beings’ religion, nature, environment, gender, society, nations and nationality. The choice of all the men of the world are not the same.
What is Color Psychology?
Whenever we start to think about color then first a question come to our mind, “what is color psychology”. Why should we have to think about color psychology? What will be wrong if we don’t use any color in our design?
The answer of theses question is that, it is a science behind the success of your design. It is very important matter for making your design more attractive, meaningful and acceptable to all. If you think according to your only own liking, you will not be successful. Rather you have to design selecting specific colors giving importance on the others’ thoughts, feelings, demands, and likings and disliking. Then you will be able to reach to your desired goal with your design. Otherwise you will be dropped out at nip in the bud.
Study Much to Select Color
Before selecting color for a designer is to study about the client’s attitude, manner, his/her likings and purpose of design. The designer also is to know about his client’s country, nationality and personality etc. Study on these aspects is called ‘Psychology of Color’ or ‘Color-Psychology’.
In short, for whom you are going to design, you have to research about them before selecting color for their design. The ‘Color-Psychology’ is included in such research.
So, considering this it is seen that together with
ü Color Contrast
ü Color Meaning
ü Color Symbolism
ü Color Usability
ü Color Accessibility
ü Color Age
ü Color Gender
etc., many other things are included in Color Psychology. These aspects play an important role to assist you for selecting color.
Red is one of the most exciting colors. This is considered to be passionate, warm, exciting and also aggressive. It is often considered to a high-arousal color, often stimulate people to take risks. It has also been shown to stimulate the senses and raise blood pressure and it may arouse feelings of power, energy, love, passion, aggression or danger. Its energy is the cause why Coca Cola, Red Bull, and many other popular brands use it in their logos. If your business is planned for young people who want some excitement in their lives, you can certainly add a few red details to your products.
Blue is often related to the coolness of the sea and sky. Blue is the color of intellect and reliability. It is trustworthy and shows tranquility and logic. Brands that use this color in their visuals tell you that you can depends on them. And you can definitely rely on brands such as BMW or Boing, American Express. Most people think that blue is their preferred color and it’s always a safe selection for the business. If you don’t want to make trials, it makes a perfect choice.
Green is often linked with the coolness of leaves. Designers often associate it with nature, health, good luck, and jealousy.
Purple is normally considered a low-arousal color. It may rouse feelings of spirituality, mystery, royalty, or arrogance.
Now, you have learnt about the nature and the essence of colors. But it doesn’t mean that you have completed your job properly. Again, it is essential to know how to combine the colors into logical units. You can use matching colors, which is on the opposite side of the color wheel. Such pairs (blue and orange or red and green) are considered natural make the design excellent and professional.
Again you can also use an analogous system and use the neighboring colors from the color scheme. For example, you can mix blue with green, or yellow with orange. Most of the clients believes that this is the most beautiful and create simple and everyday designs.
However, designers don’t produce products unnecessarily. In its place, they study carefully the preferences of their target groups. This recommends that the color of choice is never the product of pure defeat. On the other hand, it is the result of research and planned thinking. In this article, we will clarify all you need to know about colors to make the wanted effect in design.
Color differ for cultural tradition
The most of the people of western countries considers black color is the symbol of death and sorrow. But the people of China completely opposite in this conception. To them white symbolizes the same meaning. The people in Nigeria think that red color is the symbol of bad luck. So, It is obvious that colors don’t have universal meanings. It is seen that people’s liking’s for color depends on many factors like history, tradition of the specific country. In fine, it can be said that if you want to make your design perfect than you have to think about cultural preferences.
Color and Age:
Age is an important factor for color preferences. It is observed that there is a direct relation between age and color. For example, older people generally like blue or white. And children love green, blue, red and yellow. So, if you design something for -20 then you should not use brown color, because they think it as gloomy and dull. On the other hand a man of 60-year-old would consider it as a perfect color for his dress or any other item which he wants to buy.
The color preferences is not the same to man and woman. Because men and women don’t look at the color through same lenses. Though both gender like blue color but not the same proportion. Ladies prefer purple over green. Again you see that pink jersey is favorite to almost all football fan. So, many science are behind the color scheme
The success of a company depends on choosing perfect branding colors in the right moment. Though it is easy to say but not so easy to do it. Designers should know details about color scheme/color-Psychology to produce fresh and exciting solutions. This writing has shown how to analyze and use colors in your design. Hope that you will be successful by maintaining the color psychology.